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Why Yoga Fashion Merchandise Has Increased?

Why Yoga Fashion Merchandise Has Increased?

The e-commerce giant has witnessed an increase in demand for yoga fashion merchandise in the Indian market. The retailer has seen a growth of over 225 percent year-on-year for yoga products under sports products category. The majority of the demands it noted were from urban areas. Mumbai, Delhi, Bangalore & Hyderabad emerged as top fourRead more about Why Yoga Fashion Merchandise Has Increased?[…]

LogMeIn launches Bold360 customer engagement platform

LogMeIn launches Bold360 customer engagement platform

On June 8, 2017, LogMeIn launched Bold360, a customer engagement platform Bold360 has an intuitive interface that consolidates data from different systems to present a unified view of all customer interactions. LogMeIn came into being from Boldchat, the live website chat software company, acquired five years ago. Features The features of Bold360 include easy integrationRead more about LogMeIn launches Bold360 customer engagement platform[…]

Revolutionising E-Commerce in the US, Jeff Bezoz way

Revolutionising E-Commerce in the US, Jeff Bezoz way

As and when the discussion veers around unicorns by the grapevines of the tech industry, there is a propensity to ignore important figures.  Though many firms including Apple or Face book need not come into the fold of unicorns, then that leaves us with a question that begs an answer: What encompasses unexpected disruption andRead more about Revolutionising E-Commerce in the US, Jeff Bezoz way[…]

Myntra include employees on order fulfillment cycle

Myntra include employees on order fulfillment cycle

The Bangalore-based Fashion e-tailer Myntra’s have extended its employees the opportunity to be part of the order fulfillment cycle last week, as part of its initiative, Project Karma, unveiled as part of its end of season sale, according to an ET report. An estimated 700 persons, out of its employee strength of 1,500 were eligibleRead more about Myntra include employees on order fulfillment cycle[…]

Google Attribution tool to help measure effectiveness of online marketing

Google Attribution tool to help measure effectiveness of online marketing

Google, the IT giant has launched Google Attribution tool recently that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels, E-Commerce Times reported. Sridhar Ramaswamy, senior vice president of ads and commerce, feels that Google is at an inflection point when it comes to the useRead more about Google Attribution tool to help measure effectiveness of online marketing[…]

Microsoft to acquire Hexadite for $100 million

Microsoft to acquire Hexadite for $100 million

Microsoft on June 8, 2017, announced that has firmed up its decision to acquire Hexadite for a consideration of $100 million. Apparently, the buyout will help Microsoft to incorporate artificial intelligence in its automated responses to cyber threats, E-Commerce Times reported. It may be recalled that the media reported sometime back that Microsoft was negotiatingRead more about Microsoft to acquire Hexadite for $100 million[…]

An over view of E-commerce in the tabs and mobile segment

An over view of E-commerce in the tabs and mobile segment

In 2015, when the mobile traffic overtook the desktop traffic, more than half of all Internet traffic started routing through smart phones. Make sure your e-commerce website is primed for smart phone viewing. According to the latest study, during last year’s busy holiday shopping season, a third of online purchases came from smart phone users,Read more about An over view of E-commerce in the tabs and mobile segment[…]

Amazon acquires Whole Foods Market for $14 billion!

Amazon acquires Whole Foods Market for $14 billion!

As early as June 17, the e-commerce giant, Amazon said it had acquired Whole Foods Market (WFM) for a consideration of $14 billion, including an assumption of the latter’s debt. WFM will function as the independent arm of Amazon and will continue to operate stores under its own brand and procure products from suppliers andRead more about Amazon acquires Whole Foods Market for $14 billion![…]